We help B2B teams fix the sales system and automate the manual work around it.
Zero2Five builds clearer sales process, CRM structure, pipeline discipline, reporting workflows and practical AI automation, so growth does not stall when manual work and weak systems get in the way.
Sales structure, CRM discipline and practical AI automation for growing B2B teams.
Sales structure and AI automation aren't optional anymore. They're the gap between scaling and stalling.
of sales teams are investing in AI in 2025 to drive efficiency
Salesforce State of Sales 2025
of sales activities can be automated with current AI tech
McKinsey & Company
revenue growth for companies with mature sales processes
Harvard Business Review
productivity uplift from generative AI in sales workflows
McKinsey Global Institute
Zero2Five brings together B2B sales leadership and AI automation. We fix the sales structure, then use automation to remove manual work and give leaders real visibility.
Most growth problems show up as pipeline anxiety, inconsistent follow-up, unreliable forecasting, unclear qualification, messy CRM data or too much founder involvement in day-to-day sales. We start by finding the points where the commercial system is leaking momentum, then turn those into practical changes the team can use immediately.
Once the sales process is clear, automation can remove the repetitive work around it. That can include lead routing, CRM updates, meeting summaries, follow-up reminders, reporting, research, handovers and internal AI assistants. The goal is not more tools. The goal is cleaner execution and better decisions with less manual effort.
the sales guy
Former CRO and Sales Director with 20+ years scaling B2B revenue teams across SaaS, legal tech, fintech and scale-ups. Builds the sales process, pipeline discipline and forecasting that turn founder-led selling into a repeatable engine.
Mike on LinkedInthe tech guy
Experienced COO and entrepreneur who has built and scaled multiple businesses. Designs the AI automation, CRM workflows and internal assistants that remove manual sales work and give leaders real-time visibility.
Mark on LinkedInSales systems and AI automation work together as one joined-up commercial engine. Automation does not fix a poor sales process, and sales advice without implementation often creates more manual work.
Build the commercial structure scaling businesses need. Sales process, qualification, pipeline discipline and forecasting that boards can trust.
Practical AI automation that removes manual sales work, cleans up CRM data and gives leaders real-time visibility across the pipeline.
CRM strategy, adoption and automation across Salesforce and HubSpot. Clean data, clear stages and reporting that reflects reality.
ICP, positioning, sales team structure, comp plans and operating rhythm. The foundations that let growth scale beyond the founder.
Live dashboards, forecast accuracy and board-level commercial reporting. Replace gut-feel numbers with predictable revenue.
Onboarding playbooks, health scoring and expansion motion design. Protect revenue after the sale and grow accounts with intent.
Straight answers to the questions growing B2B teams usually ask before fixing their sales system or adding automation.
Zero2Five helps growing B2B teams fix the sales system and automate the manual work around it. That usually means clearer sales process, better CRM structure, stronger qualification, more reliable forecasting and practical AI automation for repeated workflows.
Usually, yes. AI automation works best when the process, ownership and data rules are clear. Zero2Five often starts by tightening the sales system, then builds automation around the workflows that are repeated, valuable and easy for the team to adopt.
Zero2Five is best suited to founder-led and growing B2B businesses that already have sales activity, a CRM or sales team in place, but need better visibility, stronger execution and less manual admin.
The audit reviews how sales works now, where the CRM or pipeline is unclear, which manual tasks slow the team down and where automation would be useful. The output is a practical view of what to fix first and what can wait.
A clear, four-phase engagement built for momentum.
We dive into your sales motion, tech stack, and team. We identify where revenue leaks and where automation can remove friction fast.
We build the right sales process, hiring plan, and AI automation roadmap, sequenced for impact, not theatre.
Hands-on implementation alongside your team. Workflows, agents, coaching, dashboards, shipped, not specced.
We track win rates, ramp time, hours saved, and forecast accuracy. We tune relentlessly until the engine compounds.
Real work that ships, not slide decks.
Tailored to your market, team, and reality.
Measured in revenue, hours saved, and ramp time.
Deep enough involvement to make change last.
No long-term lock-ins. No theatre.
Just work that improves how your sales function runs, and how much your team can do with AI.
Client feedback
Mike is an exceptional communicator: focused, passionate, insightful, and incredibly easy to work with.
We've now worked together on two projects where Mike partnered with me strategically to really interrogate ideas, implementation plans, messaging, and calls to action. In both cases, his input fundamentally reshaped what we were doing for the better.
What stands out about Mike is that he doesn't just polish ideas, he improves them. His contribution had clear, demonstrable, consequential impact on both projects, and I'd work with him again without hesitation.
I highly recommend Mike and Zero2Five.
Ben Moorhouse
Business Development Director
Nasstar
Mark helped us turn a loose set of operational ideas into a practical AI automation setup that our team could actually use.
He quickly understood how our HVAC business works, where manual admin was slowing us down, and which parts of the process needed structure before automation would add value.
The result was a cleaner, more reliable workflow that reduced repetitive work, improved visibility and gave the team more confidence in the information they were using day to day.
Mark combines strong technical ability with a clear understanding of how businesses operate. I would happily recommend him to any company looking to apply AI automation properly.
Ashley Beatens
CEO
ClimateWorks
If your team is buried in busywork or your forecast feels fragile, let's talk.
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