Case Studies

At Zero 2 Five Consulting, we believe that every business has the potential to achieve remarkable growth—it's all about having the right strategy, leadership, and execution. Our work speaks for itself, and our case studies showcase the transformative impact we've had on companies across a range of industries. From fintech to SaaS, recruitment technology to commercial vehicle hire, each story is a testament to how we empower teams, align market opportunities, and lead businesses from the ground up to exponential success.

Whether you're scaling a start-up, revitalising an underperforming region, or transforming innovative products into commercial wins, these case studies illustrate how our approach delivers real results. Explore the journey of our clients as they overcame challenges, embraced strategic change, and grew into market leaders—all with our guidance and expertise. Let these stories inspire what we could achieve together for your business.

This case study details how Wiserfunding, a fintech company specialising in SME credit risk assessment, overcame market entry challenges and economic headwinds to achieve global success. Through strategic leadership, a focus on emotional intelligence in team recruitment, and a rebranding initiative, the company expanded its client base across five continents.
This case study highlights how the no-code app development platform overcame a financial crisis and significant operational challenges to achieve remarkable success. Faced with imminent closure, Fliplet underwent a strategic sales restructure, shifting focus to the legal and professional services industries. Leadership, rather than technical expertise, became the cornerstone of the transformation, empowering a reduced team to thrive through vision and resilience.
This case study demonstrates how strategic leadership transformed an underperforming area into the top revenue-generating region within three years. By empowering the team, leveraging data-driven market analysis, and establishing strong client relationships, the London region achieved remarkable growth. 
This case study explores how the start-up, utilising cutting-edge semantic matching technology, became a leader in the job aggregation market. Facing challenges like market entry against established competitors and transforming innovation into revenue, the company focused on building a high-performance sales team, targeted client acquisition, and aligning product development with market needs.
This case study outlines how the company, a leader in trading education, overcame significant challenges to achieve substantial revenue growth and market leadership. By focusing on building a high-performance sales team with strong emotional intelligence, the company targeted high-net-worth individuals and hedge funds globally.

Resources

Our collection of eBooks provides a comprehensive guide to mastering sales strategies, leadership and achieving sustainable growth. Each ebook offers actionable insights, from optimising B2B sales and mastering discovery calls to building SaaS success and embracing fractional consulting. Whether you're a startup founder or a seasoned sales leader, our eBooks will equip you with the tools to succeed in today’s competitive market.

This book provides a deep dive into how fractional consultants help organisations navigate B2B sales challenges by offering expert guidance without the commitment of full-time hires. It outlines how fractional leadership can enhance sales strategies, foster innovation, and drive sustainable growth by providing tailored solutions that align with a company’s unique needs. 

The book covers topics like coaching, building resilience, leveraging feedback, and cultivating a winning attitude, all while emphasising the importance of creating an inclusive, adaptable, and purpose-driven culture. Includes actionable insights that help sales leaders build cohesive teams that excel together, pushing boundaries and driving sustainable success.

The book provides actionable insights for navigating complex sales environments. Through a blend of strategic frameworks and real-world examples, this book helps readers improve their ability to build rapport, address objections, and close deals by understanding the emotional and practical needs of clients.

The book emphasises building genuine connections with prospects, uncovering deep pain points, and leveraging empathy as a powerful tool. With actionable scripts and strategies, it equips both novice and experienced salespeople to navigate complex conversations, ensuring meaningful engagements that drive results and close deals.

This playbook covers every aspect of building and scaling a SaaS business, from defining a winning value proposition to developing marketing channels, pricing models, and sales strategies. It also emphasises the importance of customer onboarding and retention, providing actionable insights to drive sustainable growth.

The book provides actionable insights on how to establish, refine, and scale sales processes, addressing the common misconceptions that often prevent leaders from investing in structure. By emphasising the role of clear, optimised processes in driving sustainable growth, the book serves as a critical resource for CEOs, founders, and sales leaders aiming to enhance productivity and boost revenue.

Our impact

The true measure of our success lies in the voices of those we've worked alongside. From Managing Directors to sales leaders to team members, the testimonials below highlight the real impact we have had—transforming sales teams, driving growth, and creating lasting change. Read firsthand how our approach has empowered individuals and scaled businesses to new heights.

Richard Deacon

Managing Director (Sales)

Mike is a true leader of people. His management style is very much of the modern age, with understanding and relationship building very much to the fore of everything he does. 


His unique business model styling puts him in a class of his own with regards to his forward thinking and coupled with his sheer determination to see the job through to the end entitles him to oodles of respect from all of those within the industry.

Jon Tobbell

B2B Commercial Transformation Specialist

Chris achieved every target he was set irrespective of how challenging those targets were. 

Chris gets results by planning effectively, monitoring performance rigorously and by working hand in glove motivating his team and getting the best possible results from them. 

He is and outstanding sales leader who would be a real asset to any sales leadership team. 
 

Emma Ankarberg

Senior marketing Manager

Mike is a true leader of people. His management style is very much of the modern age, with understanding and relationship building very much to the fore of everything he does. 


His unique business model styling puts him in a class of his own with regards to his forward thinking and coupled with his sheer determination to see the job through to the end entitles him to oodles of respect from all of those within the industry.

 Working with Mike over the last three years was a great experience - he has an incredible ability to bring a team together, ensuring everyone feels seen and valued.

His people skills are impressive and he genuinely cares about each team members growth and ambitions. 

On the strategic side, his sales expertise really stands out with a strong ability to identify opportunities in any environment and he is able to lead any team to success whilst keeping culture and teamwork a priority. 

I am glad to have worked with him and I know he would be a great asset to any business!

Samuel Williams

New Business Manager

Mike was an absolute pleasure to work for. A thoughtful, inspiring, and motivating line manager, he always looked for and found opportunities to develop others whilst meeting and exceeding performance targets. 

Mike was always able to balance day-to-day line management with strategic thinking and improvement, enabling him to drive top-down changes within a FTSE 250 PLC. 

His boldness and clear thinking ensured he never settled with the status quo and found opportunities for efficiencies that others missed. 

He would benefit any organisation at a senior level, and I wouldn't hesitate to work with him again.

Orrion Kalidoski

National Account Manager

Having Chris as my line manager was fantastic. He was always very positive and supportive in his feedback to me.

 Exceedingly approachable, there was never any reason to feel intimidated by his seniority, I felt I could come to him with any issue. 

He created a natural team ethos around him, where everyone wanted to do their best, not just for themselves but also for him. 

Ross Cooper

Global Strategic Sales Manager

Chris was always a positive, supportive and encouraging manager. 

He was clear in his messages and expectations, whilst allowing you the space to express yourself and be successful in your role. 

Chris has a wealth of knowledge and experience in sales and account management, and I was always keen to introduce him into the sales process as he would always make an positive impact with the client and help progress the opportunity

Adam Naylor

Managing Director

Mike is a talented Individual who focuses on 3 key areas his People, the Customer and the Shareholders of the business.

Commercially very astute and is a leader who manages, a consistent high performer who would be an asset to any business.

Sam Moore

Senior Director of Innovation

I've worked with Mike on a sizeable app scoping and development project, and was very grateful for his dedication, commercial knowledge, and consistently helpful and approachable style. 

I'd have no hesitation about working with Mike again in future, and in fact I'd be likely to seek out that opportunity!

Ben Lerch

Business Development Manager

Mike was one of the reasons I joined WF, and has not only set a high standard for the sales team, setting the example by regularly securing deals and driving our high-value business.

He is also an excellent CRO and mentor for myself and the rest of the team. Often thinking out of the box, providing outstanding follow-up, and achieving results. And he was also a good laugh to boot! 

Throughout the onboarding/joining the team, the whole process I felt understood and taken into consideration, which is really appreciated.

Dave McDermott

Senior Enterprise Account Executive

I worked with Mike for 18 months and had the pleasure of working for a passionate and dedicated sales leader. 

Mike put his trust in me, onboarded me through a global pandemic and gave me the tools I needed to deliver.

I would recommend Mike to any ambitious organisation who is looking to achieve significant growth. 

A very approachable manager who allows you the space when you need it and helps to coach when required to deliver key results.

Kyle Appleton

Head of Account Management

It was a pleasure working with, and for, Mike. I always found him to be incredibly supportive and open when sharing industry and client knowledge which aided my development and success. 

His understanding of the marketplace is second to none and I thoroughly enjoyed picking his brains and drawing on his experience.

Noah Sloot

Senior Account Manager

Mike has been a pleasure to work for over the past two years. He's an invaluable resource for advice and industry knowledge, and taught the team what it means to find passion in the role we play within the business and its success. 

His patient, motivational and supportive managing style really helped shape the early stages of my career. I couldn't have asked for better.

Luke Child

Enterprise Account Executive

I worked for Chris during my time at Fliplet and his infectious energy was one of the main reasons I joined the business. 

He’s a great team player and a true trusted advisor to clients that we worked with together. 

Chris would be a genuine asset to any team and if I had the opportunity to work with him again I definitely would. 

He mentored me during our time working together and continues to offer advice and support even though we no longer work together directly. 

Mohammed Ahmed

Sales Engineer

Michael is a great leader with many years of experience! He successfully lead our team to become the number one sales team in the country. 

He is extremely enthusiastic about his work which is infectious, makes it fun to learn, and easy to remember. He always has a creative, positive outlook and he’s good at organising and bringing people together. 

I'd say he is the CRM King when it comes to creating dashboards, analysing data and coming up with a plan. His presentation style is open and inviting to questions, engaging, and thorough.

David Lindsay

Managing Director

I recall he (Mike) made a huge impression on his colleagues, his managers and, most importantly, his clients. 

He took a hard working and thoroughly professional approach to his work, learning a field based position very quickly after being successful in a branch management role. 

His successful transition culminated in several awards as top performer within a peer-group of high achievers and in a tough industry environment.

Rory McMahon

Growth manager

Mike was an exceptional senior figure at Wiserfunding. Mike truly lead by example and was brilliant at leveraging insights and analytics to improve sales cycles and drive revenue. 

I highly recommend Mike as he would be a valuable asset to any company.

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