About us
Starting a business is hard. Scaling it is even harder.
At Zero 2 Five Consulting, we know this first-hand. Over the years, Chris and I have helped multiple businesses navigate the turbulent journey from launch to their first £5 million in revenue, and we’ve experienced many of these struggles ourselves. We started this company because we’ve been where you are—juggling growth, dealing with unpredictable cash flow, and wondering whether every decision was the right one.
Together, we bring decades of experience growing businesses and building repeatable, scalable processes. The two of us have worked side-by-side at multiple companies, each time leading the charge to build a strong foundation for growth. In each case, we developed robust sales processes, refined operations, and generated repeatable results—all within a growth-driven and supportive culture that focused on empowering teams and nurturing talent.
We’ve faced the same challenges you are now encountering—refining sales strategies, building out leadership teams, and creating scalable, repeatable systems that can drive growth long after the initial milestones have been achieved. Each venture has taught us valuable lessons, which we now pass on to our clients, helping them avoid common pitfalls and stay focused on their growth objectives.
Why £0 to £5 million?
The journey from £0 to £5 million is unique. According to experts like Aaron Ross (Predictable Revenue) and Jason Lemkin, growing from zero to early revenue is about getting your sales process right, finding product-market fit, and building out your initial customer base. It’s during this time that founders often serve as the “sales hero,” pulling off seemingly impossible deals, but this phase isn’t sustainable.
As Doug Landis of Emergence Capital points out, 40% of companies never get past £3 million ARR, and only a small percentage make it beyond £10 million.
The challenges during the £0-5M stage aren’t just about selling more—they’re about creating a repeatable, scalable sales process that can grow with the business. This is where many founders hit their first major roadblocks.
At Zero 2 Five Consulting, we focus on this critical stage because:
- Building a solid foundation now ensures your business can scale later.
- What works at the early stages often falls apart when scaling beyond £5 million.
- We understand that getting to £5 million is not just about numbers—it’s about preparing your business for what comes next.
Vision, Mission, and BHAGs
Your vision and mission are the compass that guide your team. But to push boundaries, you need a Big Hairy Audacious Goal (BHAG)—something that challenges your team to think bigger.
We can help you set ambitious but realistic OKRs (Objectives and Key Results) that align with your mission. These measurable goals keep your team on track and focused on delivering real impact, while the BHAG inspires them to think beyond.
Your team is your strength
We believe that valued employees work harder, stay longer, and contribute more. When your team feels part of the growth story, they’re more invested in the journey ahead.
Our experience has taught us that building a culture of trust, recognition, and empowerment creates a team that performs at its best—and that’s how businesses grow.
Our Experience
Real growth comes from experience, insight, and a hands-on approach. We are driven by a passion for helping businesses scale with strategies tailored to their specific needs.
Mike
Founder & Growth Consultant
Mike possesses over 20 years of extensive sales leadership experience in scaling start-ups, growth-stage companies and established enterprises.
Throughout his professional journey, he has collaborated closely with organisations to develop actionable sales strategies and implement process optimisations, facilitating sustainable growth.
His leadership in pivotal roles, including Chief Revenue Officer, has refined his capacity to navigate revenue challenges, enhance operational efficiency, and cultivate high-performing teams.
Mike's career commenced with a strong emphasis on sales and business management, which naturally evolved into a fervent commitment to fostering business growth from inception. His areas of expertise encompass sales process optimisation, development of the ELEVATE enterprise sales framework, pipeline management, go-to-market strategy and mentoring, establishing him as a trusted advisor for CEOs aiming to achieve substantial revenue increases.
Noteworthy achievements in Mike's career include:
- Spearheading a 350% surge in annual recurring revenue (ARR) at a technology scale-up.
- Streamlining the sales cycle by two months while boosting win rates by 50%.
- Developing and mentoring teams that align with growth objectives and promote a culture of inclusivity and continuous improvement.
- Developed pricing and positioning strategies achieving and additional £3m+ ARR
- Recruited, trained and motivated hundreds of sales professionals from SDR's to Sales Directors
Whether your organisation seeks to refine its strategy or establish a robust sales foundation, Mike's ability to customise his approach to meet specific requirements positions him as an exceptional asset for businesses aiming to scale to £5 million.
Chris
Growth Consultant
Chris is a distinguished business leader with extensive expertise in people management, sales strategy and business operations. With over a two decades of experience in leadership positions, he has established a proven track record of driving business transformation through meticulous strategic planning and operational excellence.
His commitment to aligning business objectives with scalable systems positions him as an invaluable asset for organisations experiencing growth.
Throughout his career, Chris has collaborated with a diverse range of industries, consistently enhancing companies' communication, CRM systems, and account management processes. His proficiency in implementing robust sales strategies and managing critical growth initiatives has enabled him to support businesses in expanding their operations, cultivating effective teams, and penetrating new markets.
Notable career achievements include:
- Delivered volume and rate growth for the first time at a large UK corporate, which contributed to share growth from £1.60 to over £6.00.
- Embedded a 'Customer Centric' culture in a tech start-up that led to growth from under £1m to over 2.5m in under 2 years.
- Restructured and mentored new sales team within a Fintech startup and achieved immediate results with three consecutive quarters of growth which had never been done before.
- Implementing CRM solutions that significantly increased sales efficiency and optimised customer relationship management.
- Spearheading pipeline strategies that consistently improved conversion rates and minimised customer churn.
Chris’s distinctive blend of technical acumen and strategic insight empowers him to assist businesses in overcoming operational challenges and positioning themselves for sustainable, scalable success.
Join us on the journey
Let’s Transform Your Vision Together
You’re not alone on this journey. We’ve been there. We’ve helped others through it. And we’re here to help you scale your business, while avoiding the common pitfalls that so many start-ups face at this critical stage.
See some of our recent case studies below.
50+
years of sales leadership experience
100+
sales professionals
trained
£Millions
generated in revenue
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